A Toronto community organization makes Jeff Bezos an unwitting fundraising ally

“The campaign’s primary goal is to generate awareness of the organization beyond the Jane-Finch neighbourhood it serves, with the ultimate goal of securing donations from across the city, said Amadeo Ventura, manager of strategic development with the Jane/Finch Centre. “It’s a profile-raising campaign as much as it is a fundraising campaign,” he said. Read the full article here.