A Toronto community centre casts Jeff Bezos as its fundraising foil

“When we heard the idea from the Angry Butterfly team, we were both excited and nervous,” says Michelle Dagnino, JFC’s executive director. “Once we learned more about how the mechanics worked, we realized it was an incredible and innovative way to not only raise money through the platform, but also generate buzz, and in turn raise awareness (and further donations) for the centre.” Read the full story here.